This
year the UK launched 'The Better Food Labelling' initiative.
It's aim; to find out whether the consumer understood labelling
on food products and whether improvements should be made.
Eighteen months on and consumers are still none the wiser,
research carried out in local supermarkets shows that consumers
still need to be informed, whether it be on the products themselves,
or some form of visual display in the stores which is self
explanatory in laymans language.
The Consumers' Association conducted a survey of 984 adults
aged 15-plus in their homes. The results confirmed that consumers
do value nutritional information; and established that 89
per cent of respondents thought that 'it was important that
nutritional information is shown on all food products' and
85 per cent agreed that 'nutritional information panels should
be laid out in the same way for all food products.'
GM foods are covered by extensive label controls which were
updated in 2000. The European Commission generated a study
focusing specifically on consumers which revealed that 67.9%
of them were concerned about the safety of food products.
The Commission decided to conduct an information campaign
on food safety in the 15 Member States of the European Union
in 1998 and 1999.
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