Supermarkets charging
a premium for quality

Supermarket premium brands promise us the best quality. So what does that say about the rest of their food?

Premium brand products typically cost 75 per cent more than the standard brand equivalents. But it appears consumers are prepared to pay the extra.

The premium ranges have overtaken giant labels such as Coca-Cola to become their biggest-selling brands.

The premium brands are successful, the ranges are expanding and the shareholders are happy.

But quality is rarely easy to measure, so do they really offer us better quality food for our money?

Read and listen to what the producers and the supermarkets have to say.